How BIMI Certification Protects Brand Reputation in Inboxes

Brand Indicators for Message Identification (BIMI) empowers verified organizations to display official brand logos directly alongside email messages in user inboxes.

Prerequisites to Deploy BIMI:

1. Strict DMARC Policy: Your DMARC policy must be actively enforced at p=quarantine (at 100% pct) or p=reject.
2. SVG Logo Hosting: Format your trademarked logo as a square SVG-P/PS file hosted over secure HTTPS.
3. Verified Mark Certificate (VMC): Acquire a VMC from a recognized Certificate Authority to validate brand ownership.

Deploying BIMI significantly increases email open rates while insulating your domain from phishing spoofs.